We partner with companies to optimize their sales investments, processes, and customer interactions across all channels. Our expertise and solutions enable clients to improve sales productivity, channel performance, and revenue growth.
Building an effective partner ecosystem requires looking beyond short-term sales objectives. By aligning sales strategies, channels, and customer experiences, we drive sustainable increases in sales effectiveness and return on sales investments. The right channel partners should align with and support your company's strategic goals and plans. When choosing partners, it is vital to evaluate how they fit into your overall vision and synergize with your business priorities in both the near and long term. Our consulting services boost clients' sales, account management, channel optimization, customer engagement, and sales performance management capabilities. Joining them are new breeds of specialty partners staking claims in arenas like cloud, cybersecurity, and AI.
Navigating the complex, rapidly evolving world of tech channel sales requires an independent perspective grounded in extensive data and experience. With decades of experience advising diverse technology clients, our channel strategy insights are unmatched. We help clients optimize their route-to-market, redesign channel approaches, integrate programs after M&A, expand into new regions, and manage transitions to as-a-service models. Our expertise enables data-driven decisions to strengthen your partner ecosystem. We identify the most critical relationships to prioritize, recruit new strategic partners, pinpoint emerging "super channels," and gauge partner loyalty.
Sales and Channel management consulting is the service of developing strategies, processes, and systems for managing indirect sales channels and partnerships to drive revenue growth. This involves cultivating a productive partner ecosystem and optimizing how you engage channel partners across your route-to-market. Effective channel management enables companies to expand sales coverage and penetration without dramatically increasing in-house sales headcount. Partners serve as an augmented sales team and force multiplier. They require specialized management and coordination to maximize results.
Managing an efficient, high-impact network of channel partners is crucial for scaling sales.
However, most companies have room for improvement in their partner ecosystem. Our channel management consulting service helps clients maximize the value of their indirect sales channels. We provide an unbiased assessment of your current partner landscape and identify opportunities to optimize your ecosystem for greater productivity, coverage, and revenue growth. Our channel consulting gives you the insights and partner ecosystem strategy to maximize your indirect sales. We enable our clients to boost channel contribution 2-3X, expand market reach, and gain a competitive edge.
Get an objective assessment and data-driven recommendations
Request Consultation →Voice AI at the Speed of Thought: how Santiago & Company shows open-weight models and Groq hardware can turn every service call into a revenue-building conversation in under a second.
Santiago & Company and Dynamic Consultants Group are launching a groundbreaking AI‑driven consulting joint venture that combines strategy‑first design with Microsoft technical excellence. This alumni‑led partnership promises holistic “vision‑to‑value” transformations, empowering clients to navigate an AI‑enabled future with rapid, measurable impact.
CEOs face unprecedented complexity but can drive transformational change by focusing their limited time on seven strategic moves that only they can execute effectively. By mastering purpose creation, organizational focus, and friction reduction, chief executives can multiply their impact and empower their teams to navigate uncertainty with clarity and resilience.
Most CEOs are too busy to think, but the best is to make time to reflect. Learn how structured reflection unlocks clarity, creativity, and leadership that lasts.
